NASHVILLE, Tenn. -- Luke Bryan has taken an unusual approach to the business side of his career since winning the Academy of Country Music’s entertainer of the year in April: He’s turning down almost everything.
Rather than cashing in on his win and successful ACM co-hosting gig with Blake Shelton, country music’s newest platinum-selling, arena-filling star has decided to leave sacks of money on the table, ignore television and double down on the live performances that have gotten him this far.
"It’s my first year in," the 37-year-old Georgia native said. "I won entertainer of the year and I ain’t really been an entertainer yet, or what the definition of that is. I had the same feelings when I was asked to co-host with Blake. I turned the ACMs down the first time."
Bryan reached platinum status with 2011’s "Tailgates & Tanlines," and this week releases "Crash My Party," expected to be the year’s top-selling country album.
"I’m getting really, really amazing TV opportunities where it’s quite lucrative financially and it would have been stuff in different public spotlights," Bryan said. "I can’t believe I’m turning them down, but when I huddle up with my core group of people and think about it, I think it’s neat to just handle the headlining right now. I don’t think I’m savvy enough as a headliner to start taking it for granted."