LOS ANGELES -- Former California Gov. Arnold Schwarzenegger has a new and mystifying role.

The 66-year-old former bodybuilder and "Terminator" actor is the star of two new attention-grabbing commercials designed to promote Anheuser-Busch InBev’s upcoming Super Bowl advertising campaign.

In the spots, California’s 38th governor is wearing a shoulder-length blond wig, black-and-white athletic suit and a matching elastic headband -- a la 1970s Swedish tennis star Bjorn Borg.

In one of the 16-second ads, "Arnold Zipper," Schwarzenegger zips up the athletic jacket. In the second spot, "Arnold Warmups," the former governor does a few stretching moves before picking up a ping-pong paddle and taking a few combative practice swings in the air.

Anheuser-Busch is keeping under wraps the purpose of Schwarzenegger’s appearance in the beer company’s Super Bowl ad campaign.

Rob McCarthy, vice president of Bud Light at Anheuser-Busch, hinted in a statement that the Schwarzenegger spots would document "an unforgettable adventure."

The company said it has no plans to release the full Bud Light advertisements until the NFL championship game on Feb. 2.