NEW YORK -- Hoops and series hits have handed CBS another winning week, the Nielsen ratings company said.
Not only did CBS win in total prime-time viewers for a sixth straight week, but it also won for a fourth consecutive week in the adults 18-49 and adults 25-54 demographics.
CBS had 15 of the top 20 shows, led by the NCAA Men’s Basketball Championship game between UConn and Kentucky, which drew 21.2 million viewers.
In second place was the network’s "NCIS," with 17.4 million viewers, followed by its hit sitcom "The Big Bang Theory," with 16.3 million.
Overall in prime time, CBS won the week handily with an average 9.95 million viewers, leaving ABC behind with 6.20 million, followed by NBC with 5.40 million and Fox with 4.94 million.
USA was the week’s most-watched cable network in prime time, averaging 2.12 million viewers. Second-place Disney Channel had 1.75 million.
NBC’s "Nightly News" maintained its leadership among evening newscasts with an average of 8.2 million viewers. ABC’s "World News" was runner-up with 7.4 million, and the "CBS Evening News" had 6.4 million viewers.