Thursday January 3, 2013

Jaye Fox and Thor Wickstrom have built their Studio21South gallery on a unique premise -- that they are just a phone call away. Because they’re both working artists, they need to spend much of their time at their easels in the nearby Beaver Mill studio.

A sign on the gallery door asks interested
visitors to call (413) 652-4815. Within five minutes, one of the owners will show up to open the studio.

"The key to this arrangement," said Fox, "is to convince people that we really want them to call, even if they just want to look around. And if anybody knows in advance they’ll be in the neighborhood, they can call and we’ll gladly meet them at the gallery at their
convenience."