NORTH ADAMS -- Offering an eclectic -- but talented -- mix of cutting-edge and traditional Bluegrass music, the third annual FreshGrass Festival promises a host of musical experiences for both the casual music fan and Bluegrass fanatics.
The event is scheduled for Friday to Sunday at Mass MoCA on Marshall Street.
This year, a total of 25 bands from throughout the Bluegrass world are schedule to play, according to Mass MoCA spokesman Jodi Joseph.
These include jam-band masters and Bluegrass top sellers the Del McCoury Band, Bluegrass legend Dr. Ralph Stanley, emerging stars The Infamous Stringdusters and folk-punk Californians Devil Makes Three.
"We've got every iteration of the genre covered," said Joseph, "from Bluegrass to ‘new grass.
A late addition to the lineup, said Joseph, was The Wandering Rocks from Williamstown. They were just announced this week as the festival opener.
"We are honored beyond belief to be playing FreshGrass," said Karl Mullen, a spokesman for The Wandering Rocks. "Artists like Del McCoury and Ralph Stanley were our heroes when we were growing up. We're very excited to be on the same bill with them."
In addition to the music itself, the festival offers what organizers term "family programming." This is children's music, including a set from Dan Zanes.
Zanes is better known to older music fans as the driving force behind the iconic Boston-based The Del Fuegos. But Zanes has, for more than a decade, performed and recorded several children's CDs.
This year, festival organizers have also set aside a downtown camping area at the city's Noel Field Athletic Complex about a mile from Mass MoCA.
Ticket sales, said Joseph, have been "extremely strong." The festival expects to host more than 2,000 concertgoers over the three-day weekend, she said.
About half the tent sites at the Noel Field Complex are sold, she said.
"We're finding that people are coming and staying the whole weekend," she said.
The increased number of bands, coupled with a corresponding jump in ticket sales, has moved festival organizers to add a fourth stage on the sprawling Mass MoCA campus.
Another new wrinkle at this year's festival will be a total of $10,000 in prize money -- The FreshGrass Awards -- for new and original Bluegrass bands.
The six semifinalists have already been chosen, according to the Mass MoCA website. On the last morning of the festival, all six bands will each perform a brief set for a panel of judges (and the audience) and a winner and runners-up will be chosen.
In addition to a $5,000 first prize, the overall winner will receive recording time at a Nashville studio and a slot in the 2014 festival.
If you go ...
What: FreshGrass festival
of bluegrass music
Groups include ...
Devil Makes Three
The Infamous Stringdusters
The Wood Brothers
The Lone Bellow
Ralph Stanley and the Clinch Mountain Boys
Edgar Meyer and Mike Marshall
Dan Zanes and Elizabeth Mitchell
Lake Street Dive
The Gibson Brothers
Noam Pikelny and Friends
John Reischman and the Jaybirds
Where: Mass MoCA, 87 Marshall St., North Adams
When: Friday to Sunday
Admission: Day passes $18- $38; three-day passes $38-$78
schedule of the performers, www.freshgrass.com