CUPERTINO, Calif. (AP) -- For the first time since introducing the device that changed cellphones forever, Apple will offer two distinct versions of the latest iPhones -- a cheaper one made of plastic and another that aims to be "the gold standard of smartphones" and reads your fingerprint.
Apple unveiled the latest iPhone models, available on Sept. 20. The move comes as the company tries to fend off Samsung and other competitors that want to challenge Apple in the competitive smartphone market. The lower-cost iPhone 5C is expected to help boost sales.
Research firm Gartner Inc. estimates that Apple had a 14.4 percent share of the world's smartphone market in the second quarter of this year, No. 2 behind Samsung's 31.7 percent.
The lower-cost iPhone 5C will be available in five colors -- green, blue, yellow, pink and white. CEO Tim Cook calls it "more fun and colorful" than any other iPhone. The 5C has a 4-inch Retina display and is powered by Apple's A6 chip.
The iPhone 5C will cost $99 for a 16 gigabyte model and $199 for a 32 gigabyte model with a two-year wireless contract.
Without a contract, the 5C costs $549 and $649 depending on memory size.
The second phone, the 5S, will come in silver, gold and "space gray" and run a new chip, the A7 that is up to twice as fast as the A6.
For buyers entering a two-year contract with a wireless carrier, the phone will cost $199 for 16 gigabytes of memory, $299 for 32 and $399 for 64.