Lost in last week's euphoria about the World Series and Halloween was some interesting news about Facebook.
The company reported a sharp increase in profits and revenue when shares of its stock rose 15.5 percent as Facebook's third-quarter results were announced.
Yet, in extended trading, the price of Facebook stock dropped. The reason? Facebook acknowledged a decrease in daily use among young teenagers, according to USA Today.
Well, Facebook use may be dropping among young teens, but social media is still alive and thriving among their older peers who are attending college. StudentAdvisor.com recently released its rankings of the "Top 100 Social Media Colleges," which are intended to showcase the best social media practices at American colleges and universities.
Some of the results aren't surprising. Harvard, Facebook founder Mark Zuckerberg's alma mater, and Stanford, located near Tech Heaven, aka Silicon Valley, were ranked first and second, respectively.
The top 10 also includes two other Ivy League schools (Yale and Princeton), two private universities (Johns Hopkins and Duke), and three state schools (the University of Oregon, the main campus of Ohio State University, and Louisiana State University).
But it also includes Full Sail University, in Winter Park, Fla., which is ranked seventh, 12 places higher than last year.
Founded in 1979, Full Sail offers a variety of degrees in topics like computer animation, digital arts and design, game art, and game development, in addition to more traditional subjects like media communications, and the recording arts. It also has an online presence that is more significant than the other schools in the top 10.
But the reason the school is ranked so high this year is due to its "totally cool," according to studentadvisor.com, Facebook chats with esteemed graduates, including alumnus Hunter M. Via, a former editor on "The Walking Dead" television series, who has also worked on the series "Arrested Development" and "Sons of Anarchy." He chatted via Facebook with Full Sail students last month. Hard to top that.
Another surprise was the United States Military Academy, which is ranked 14th. According to StudentAdvisor.com, West Point has a YouTube channel that provides an inside look into what it's really like to be a cadet and a soldier. The channel was started by a West Point cadet. The only other military school to make the list was the Air Force Academy at 51.
We have three four-year institutions of higher learning in the Berkshires, but the only one to crack the top 100 was Williams College at 79. Williams' main achievement was launching a Tweet-Up series on the college's Twitter account for potential students to ask questions and get real-time answers about the college experience from current students and faculty, according to StudentAdvisor.com.
Although Williams is seeded near the bottom, the college is ranked eight places higher than it was last year. Williams doesn't like to be ranked 79th in anything, but Ephs everywhere will be happy to know that Amherst didn't even make the list. Neither did the University of Massachusetts-Amherst, the closest state university to the Berkshires.
But several other state schools are ranked among the top 100. They include Emerson College (21), Berklee College of Music (26), Boston College (31), the Massachusetts Institute of Technology (47), Boston University (67), Babson (69), Mount Holyoke (73), Smith (74), and Tufts (81).
Younger teens might not be using Facebook as much, but these rankings indicate that social media in colleges is still alive and well.
And, by the way, kudos to the Red Sox for winning their third World Series title in nine years last week. The Sox now have more World Series titles in the 2000s (3) than the Yankees (2). Sorry. Couldn't resist sneaking that one in there.
But please, no more talk about dynasties. This team was special. It was like they caught an emotional wave after the Boston Marathon bombings that didn't crest until October.
Yes, the Sox have talent in their farm system, but the last time everyone started talking about the Red Sox being invincible was in 2011 after they signed Carl Crawford. That didn't turn out very well for the Olde Town Team, either on the field, or from a business perspective.
Businesswise, this year's team definitely restored the Red Sox brand. For that, the team's owners should be more than grateful. It usually takes years for teams to recover from the kind of season the Red Sox experienced in 2012.
I'm sure stores that sell Red Sox memorabilia are going to do well, too. Despite the high initial prices for these kinds of items, fans usually want their championship gear as soon as possible. The Eagle even ran an advertisement on Friday for the Red Sox limited edition porcelain plate. On the plus side, merchandisers are probably giving away any remaining Red Sox T-shirts bearing Carl Crawford's number that haven't been used for firewood.
Ready, set, shop.