Editor's note: This article was updated on March 14, 2014 to clarify that Nash was originally responding to a man who had written a letter to him.

PITTSFIELD -- First he wrote a letter. Now he's putting those words into action.

Seth Nash, co-owner of the Pittsfield gift business Blue Q, said the company will be giving away reusable bags today to the first 200 people who enter the store between 11 a.m. and 1 p.m. Blue Q is located at 103 Hawthorne Ave.

The giveaway is being conducted based on the responses Nash received after writing a letter to the editor that was published in Wednesday's Eagle about Great Barrington's plan to ban disposable shopping bags.

In his letter, Nash defended the town's plan and said he would send four reusable bags to a man whose letter he was responding to.

"We got a lot of response," Nash said. "A lot of people emailed me back."

The reusable bag giveaway is being done for fun, he said.

"It's good P.R.," Nash said. "Basically, we design a lot of new stuff every year, and some are not as great a seller as others. We always end up with things that don't sell well."

Nash said Blue Q frequently gives away free products, "so this seemed like a good opportunity to do the same."

Many of Blue Q's products contain a humorous message, but Nash said the free bags do not.

"Our bags tend not to have that much humor or humor on it," he said. "We quickly realized that people didn't want to wear their humor in public that way.

"They tend to be more graphic design than anything else," he said.