TORONTO >> The 50/50 raffle, a staple at scholastic athletic events, is going high tech as it reaches the professional sports level.
Central Ltd., a wholly-owned subsidiary of Gaming Nation Inc., has inked an agreement with the Oakland Athletics and the A's Community Fund.
The partnership will allow the A's to utilize 5050 Central's real-time electronic 50/50 raffle technology during home games at O.co Coliseum this year with proceeds benefiting the A's Community Fund.
Gaming Nation Inc. provides technology and information platforms to the sports and entertainment industry. The company's platforms include 5050 Central, an electronic real-time raffle system, daily fantasy games through Fantasy Feud and sports information websites Fantasy Guru and Pick Nation.
Approved last fall
Legislation was passed in California last October that allows foundations affiliated with professional sports franchises to conduct 50/50 raffles.
Fans will be able participate by buying a raffle ticket when they attend A's home games.
The A's Community Fund supports charitable organizations in their efforts to improve educational programs, aid the underprivileged, assist in crime and drug prevention and service children, seniors, and those who work to improve the quality of life for people throughout the Bay Area.
"The A's Community Fund is excited to partner with 5050 Central on this exciting new program," said Oakland A's Vice President of Communications, Ken Pries. "Our goal is to raise much needed funds for various not for profit organizations to better the lives of people throughout Northern California."
Gaming Nation President/CEO Scott Secord is excited about the possibilities included in the new technology.
"5050 Central, with the support of the major professional sports teams in California, have worked hard to facilitate legislative change to allow teams to operate 50/50 raffles," Secord said. "We are excited to launch our system with the Oakland A's and look forward to the great benefits this initiative will support in the community."