PITTSFIELD -- Sidewalk sales, live entertainment and showcasing an urban renewal project will highlight Sat urday’s Discover Tyler Street celebration.
The event along the entire stretch of Tyler Street in the city’s Morningside neighborhood is scheduled from 11 a.m. to 3 p.m.
Nearly 50 Tyler Street merchants, along with several civic groups and developers of the Rice Silk Mill apartments plan to participate -- the most since the one-day event debuted two years ago, according to organizers.
"It has quickly become so popular we were able to invite outside vendors for the first time this year," said Diane Marcella, chairwoman of the Tyler Street Business Group.
The group’s inaugural Dis cover Tyler Street in 2010 was based on the city’s popular Third Thursdays that run from May through October. Both events are designed to showcase the major business districts in order to bring the community together and boost the local economy.
"The whole purpose of the event is to get people to discover Tyler Street," said Gail Krumpholz, chairwoman of the Morningside Initiative. "We have all sorts of great restaurants, beauty salons, antique stores and other businesses."
Ward 2 Councilor Kevin J. Morandi cited how "Discover Tyler Street" has been a catalyst for revitalizing the area.
"The music, the food, the vendors -- each year, it gets bigger," Morandi said.
Visitors to Saturday’s event will also get to tour the newly completed Rice Silk Mill apartments on nearby Spring and Cherry streets. Marcella said developers of the affordable housing project will have a booth on Tyler Street in order for people to sign up for the tours.
The $14.7 million conversion of the former A.H. Rice Silk Mill into 45 rental unitswill benefit working individuals and families who meet state and federal guidelines.
The city views the project as one of several efforts to revitalize the Morningside area.
Last fall, the annual Pittsfield Halloween Parade found a new venue on Tyler Street. The Tyler Street Business Group requested and the city agreed to use Tyler as the route for the parade, traditionally held on North Street. This year’s parade is schedule for Oct. 26 at 7 p.m.
In addition, the City Council last month approved a uniform three-hour parking limit on the three-quarter-mile-long stretch of Tyler Street where parking is allowed. The more user-friendly parking restriction is intended to encourage shoppers to stay longer in the business district.
To reach Dick Lindsay:
or (413) 496-6233.
If you go ...
n What: Discover Tyler Street
n When: Saturday, 11 a.m. to 3 p.m.
n Where: Entire stretch of Tyler Street in Pittsfield.
n Noteworthy: Tyler Street will remain open to through traffic during the event. However, parking will be prohibited on the south side of the street and there will be no vehicular access to Pine and Grove streets from Tyler.