DALTON -- Santa Claus is coming to town Saturday.
On Saturday, the 17th annual Light Up the Holidays parade will light the way up and down Dalton. In addition, more than 20 Dalton business will feature festivities and events.
Santa's parade begins on Depot Street at 5 p.m. and will continue on Main Street before stopping at the Dalton Community Recreation Association, at 400 Main St., where Santa Claus will light the Christmas tree. About 2,500 candles along the streets will guide him. The participating businesses will have parking available.
"We try to attract people to downtown Dalton and visit and see what we're all about," said John Kelly, the owner of Kelly's Package Store in Dalton. Kelly has served on the Dalton Civic Arts Committee since Light Up the Holiday's began 17 years ago.
"I don't think the parade itself has really changed, but we've brought in a few more groups that have participated," Kelly said.
Along Santa's parade, the 20 participating businesses will feature food and spirits, and live entertainment from many of the local schools. "When it's all said and done, the community raises money, and that money is donated to the various groups that participated," Kelly said.
He said that anywhere from $4,000 to $6,000 is pumped back into Dalton businesses from Light Up the Holidays each year.
The festivities are completely operated by volunteers. About 30 volunteer groups will work this year's event.
"It shines a light on the spirit of volunteerism," said Dalton Select Board Chairman John Boyle. "It invigorates the community with a sense of the holidays. It's definitely family-oriented."
To reach Adam Poulisse:
or (413) 496-6214.