Saturday July 13, 2013

PITTSFIELD -- What do comedian Kevin James and Pittsfield's popular food truck How We Roll now have in common?

They were both featured Friday morning in segments on "Live with Kelly & Michael."

Kathy and Gabe Lloyd -- the wife-husband team who run the How We Roll food truck in Pittsfield -- are top 10 finalists in the show's "Truckin' Amazing Cook-Off" contest, which launched in May and continues through a series of public voting rounds throughout the summer.

Though they didn't get to meet James, they did get to feed members of his entourage, as well as the show's hosts.

"It's probably the coolest thing we've ever done," Kathy told The Eagle during a phone interview from New York City just after filming with the show.

"We were so goofy and had so much fun doing that. It was a treat," she said.

How We Roll takes comfort food ingredients -- macaroni and cheese, chicken and potatoes, spaghetti and meatballs, for example -- and packs them into an egg roll wrapper. The cooks flash fry the rolls and serve them to customers swaddled in a paper towel.

Kathy said they entered the contest after a stay-at-home-mom friend of theirs saw a promotion about it on the show. They created the required 30-second video about How We Roll, and the food truck was vetted into a top 20 by the show's production team. Their video was voted into the top 10 by viewers.


Advertisement

On Friday, the Lloyds walked television show hosts Kelly Ripa and Michael Strahan through their food-making process on the How We Roll truck -- which, by the way, had a "Go, Pittsfield!" sign hanging inside.

Chosen by fan demand, they shared their recipe for a popular roll called "Winner Winner Chicken Dinner!"

"I love saying that," Ripa said during the segment.

How We Roll prides itself on using natural and organic ingredients. The ones they brought for the show included a fresh whole chicken from upstate New York, organic potatoes and carrots, thyme and chives from their own garden.

During the broadcast, Ripa and Strahan got up close and personal with the chicken, massaging the seasonings into it.

"This is pretty fun," Ripa said.

Kathy Lloyd described the co-hosts as being "really and truly sweet and welcoming. We were cracking jokes with them when the cameras were off."

Kathy said she also enjoyed getting her hair and makeup professionally done at the television studio.

On a personal level, the whole being on television thing has become sort of an inside joke between her and her husband, Kathy told The Eagle.

"We met many years ago at Shakespeare & Company. We were going to be actors. Now, several lifetimes later, we're on TV. It's sweet and funny that this is happening now," she said.

On a strategic level, Kathy said the contest and How We Roll's exposure on "Live with Kelly & Michael" is a big deal.

"For our business, it's huge. For the food truck industry, which, in Pittsfield right now, is under siege, [the show's contest] it's helpful," she said.

Fans of the food truck, however, were quick to lend their support from the Berkshires and beyond, spreading the word through social media and making phone calls.

How We Roll will be at the annual Pig Out in Troy, N.Y., this weekend, cooking up pork-based delights like a mac and cheese roll with bacon, risotto with pancetta, and a bacon caramel brownie. The food truck will get back to doing business in the Berkshires on Wednesday.

"I just feel so loved," said Kathy Lloyd. "We make good food and like to feed people and we love that people like to eat it."

Get the recipe for their contending egg roll -- Winner Winner Chicken Dinner! -- here: http://bit.ly/1ay7GRS .

To reach Jenn Smith:
jsmith@berkshireeagle.com,
or (413) 496-6239.
On Twitter: @JennSmith_Ink