The Berkshire Eagle is hosting one heck of a workshop-filled day today Folks from our sister newsrooms all over the Northeast will be in town to discuss the different ways to get the news out to readers.
It'll be nice to see other journalists from outside our Pittsfield newsroom brainstorming and teaching throughout the latter part of the workday. I always look forward to insight from others in regard to social media, especially.
Among the many workshops scheduled, we'll have ones on videos, photos, and stories that can be formatted on several platforms (Storify, RebelMouse) Twitter, Facebook and more.
Here's the fun/nervous part: I get to present one about Facebook.
Now, I've never been awesome at public speaking. It was a class I probably should have taken back in high school or college. In previous school presentations, I talked too fast or forgot absolutely everything I wanted to say, only to literally kick myself (it is possible!) for forgetting a key point. I made bad jokes that rival the latest "Saturday Night Live" skits. And, you know, there's a sweatiness factor to be considered with all this presentation pressure.
At best, I'd receive an A- for my efforts, which is still good. But there's always room to do better. But those days of floundering in front of peers have to end at some point. And, hopefully, that's this afternoon.
I am sure this will be the first of many presentations I'll be giving in my career. I'm determined to be prepared on a subject I never thought I'd have to discuss in great length. But Facebook is a subject I'm good at. My generation grew up with social media. We live it, breathe it and prioritize our days around it all in some shape or form. For me, it's part of my job, as well as a personal part of my day.
So I'm hoping to make one snazzy-looking PowerPoint touching on the best ways I've found to post the news on Facebook.
You don't normally think, "Hey, these Facebook posts from the newspaper are created by someone." But they are.
That's my job. And it's part of our reporters' days, too. We find the local and national stories that we think you'll find interesting and post them on our wall.
A lot of people use Facebook solely for personal information sharing. But if you'll notice, businesses and newsrooms have taken to the ‘Book and are spreading their information like crazy, too.
Facebook has knocked out the likes of MySpace, LiveJournal and Xanga over the years. And with the constant updates, it's pretty user-friendly.
And since there are millions of people there, of course we're going to be there, too.
Not to give too much away about my awesome presentation, but I will touch upon photo usage, catchy headlines, interaction with our readers, and linking.
I know, readers, you won't be able to view my workshop and see me all sweat-proof and Facebook savvy, but go ahead and "like" The Berkshire Eagle's Facebook page to see what I'm talking about in our daily posts.
Laura Lofgren is The Eagle's online editor. In addition to Facebook, she's also on Twitter at @_belaural_.