NEW YORK -- Oprah Winfrey is back in the book club business, updated for the digital age.
"Oprah’s Book Club 2.0," a joint project of Winfrey’s OWN network and her O magazine, began Monday with the popular memoir "Wild," Cheryl Strayed’s story of her 1,100-mile hike along the Pacific Crest Trail in Calif ornia and Wash ington. Besides the tradi tional paper version, featuring the circular Oprah book club logo, special e-editions will be made available that include Win frey’s comments and a reader’s guide.
An interview with Strayed will air July 22 on OWN’s "Super Soul Sunday" and on Oprah Radio. Readers will be able to share opinions through Facebook and Twitter and Winfrey’s website, www.oprah.com.
"This is way different from the old book club," Winfrey said in an online video announcement posted on her website. "This time it’s an interactive, online club for our digital world."
The new club will test whether Winfrey still has clout with the reading public, especially when her viewership is far smaller than years ago. Starting in the mid-1990s, Winfrey made hits out of dozens of books through her previous club.