Friday September 28, 2012

LOS ANGELES -- With his camera-ready good looks, quirky catchphrases and funky fashion choices, swimmer Ryan Lochte parlayed the five medals he won at the 2012 Olympic Games into a burgeoning media career.

But the 28-year-old athlete says he's back in the pool training for future competitions and only embraced Hollywood to raise his sport's profile.

"My main goal is to make swimming bigger than what it is, or what it was back in 2008, and the only way I can do that is by going and doing cameos, being on talk shows, doing all those little things to help bring people aware that like, just bring them into swimming more," Lochte said.

Lochte has been among the most visible Olympians to emerge from the summer games in London.

He's worked as a fashion correspondent for TV's "Extra" during New York Fashion Week, filmed cameos for "30 Rock" and "90210," served as a presenter at the Alma Awards, introduced Lil Wayne on stage at last week's I Heart Radio concert in Las Vegas and was spoofed by Seth MacFarlane on the season opener of "Saturday Night Live."

And though Lochte is focused on preparing for his next competition in December, if Hollywood calls, he'd answer.

"Oh yeah, of course," he said. "I had a blast doing it. If it fits into my training, I'll do it."