NEW YORK -- Celebrating his 50th birthday, James Bond has been learning some new tricks -- but 3-D isn’t one of them.
Producers of the spy franchise say they have no interest in a making a Bond film in 3-D.
"3-D is fantastic for the right material, but we’re not sure Bond is the right way to go," said "Skyfall" producer Barbara Broccoli in a recent interview.
Broccoli and her half-brother Michael G. Wilson have shepherded the last seven Bond films, preserving the franchise as a family business. "Skyfall," which premieres next week in the U.K. and opens Nov. 9 in the U.S., follows 2008’s "Quantum of Solace."
"It has to be right for our story," said Broccoli. "Unless you can do something as well as (’Avatar’), it’s probably not worth looking at."
Shooting in 3-D, which requires larger cameras, can be cumbersome, and quick action shots can be awkward because viewers’ eyes don’t adjust rapidly enough. But 3-D, for which higher ticket prices are charged, can also bring in more box office.