Comcast will be the first to carry the collection, a venture between Brainstorm Media, the independent movie producer, and Fangoria Entertainment, which publishes the 30-year-old slasher-film magazine.
The Fangoria-branded service will begin this week, Brainstorm President Meyer Shwarzstein said Sunday, declining to identify participating studios. Philadelphia-based Comcast, the biggest U.S. cable system, will carry the product, which offers movies for sale and on-demand rentals, Fangoria said on its website.
The movie industry wants to increase digital and online revenue as DVD sales decline. Brainstorm and its distribution partner, iN Demand, are in discussions with cable providers and satellite and Internet broadcasters to add the collection, Shwarzstein said.
"We want to make sure we're catering to the fans so that it becomes a destination for horror," Shwarzstein said. "What I'm trying to do is embrace the notion of authenticity, which I think is what consumers want."
The service will feature Brainstorm films, including "Axed," and older studio releases such as "Troll 2" and "Motel Hell," Shwarzstein said. Fangoria licensed its name to Brainstorm for the project and will vet all films.
The product displays a Fangoria "folder" among on-demand selections, allowing providers to spotlight low-cost genre films without
"No more searching around using the alphabet or trying to remember a title," Fangoria President Thomas DeFeo said in a statement. "We are pulling films that we know our audience will love watching again and again."
A Comcast spokesman declined to comment.
"Troll 2" was released by Sony in 1990 and "Motel Hell" by Metro-Goldwyn Mayer in 1980, according to the Internet Movie Database.
Fangoria is a unit of New York-based Brooklyn Co. It also publishes graphic novels and produces movies.
Beverly Hills-based Brainstorm produces independent films and manages movie libraries for distribution on electronic platforms.