NEW YORK -- Shawl-collar cardigans and sweatshirt blazers? You've got to be as cool as a rock star to pull off this stuff as trendsetting style.
Of course, Adam Levine, frontman of Maroon 5 and a mentor on NBC's "The Voice," is.
Levine previewed his first foray into design -- a menswear line for Kmart -- for a small group of fashion insiders Tuesday. "It's great to see all the tiny things we worked on, all the little details, up close and finished," he said.
He walked into the room wearing a purple T-shirt, slim black pants and tropical leaf-print Jams. With no bling, leather or luxury labels, one could imagine Levine putting some of the mass-market product, with a price range of $14.99-$69.99, into his own closet. "I definitely dress a certain way," he said.
Henley Ts, plaid button-down shirts, baseball caps and a camouflage cargo jacket were part of the collection that will land in 500 stores on Oct. 1. Before that, there will be flash sales for Kmart's Shop Your Way online customers offering single pieces, available for a week, coupled with exclusive video content.