MINNEAPOLIS -- Pat LaFrieda Jr. can't get enough chicken thighs. If his family business featured on the new Food Network series "Meat Men" orders 100 cases of boneless, skinless thighs, his supplier might deliver only 60.
That's because consumers have discovered something chefs have long known about dark meat: "It was always the least expensive protein that you could buy, but it had the most amount of flavor," La Frieda said.
Thighs and drumsticks are climbing the pecking order as Americans join consumers abroad in seeking flavor that isn't found in ubiquitous, boneless, skinless chicken breasts. The poultry industry used to have trouble finding a market for dark meat, but changing domestic tastes and growing exports to countries that prefer leg quarters are pushing up prices and helping pull the poultry industry out of a deep slump.
Poultry industry experts agree TV food shows are helping to spur demand as chefs talk up dark meat and give home cooks new ideas. Dark meat is more forgiving than white and doesn't dry out as easily, La Frieda said, so thighs are great on the grill, while ground dark meat works well shaped into burgers, stuffed into ravioli or stirred into a Bolognese sauce and served over pasta, he said.
"If you're looking for what the next trend is ... always ask the butcher what he takes home," said LaFrieda, whose company, Pat LaFrieda Meat Purveyors of North Bergen, N.J., supplies restaurants in the New York City area and along the East Coast.
The convenience and greater availability of boneless, skinless thighs is another major factor in the dark meat craze. New, automated equipment makes it more economical to debone leg quarters, where the work once had to be done by hand.
Dark meat historically has been cheaper than white, but according to U.S. Department of Agriculture statistics, wholesale boneless, skinless thighs now cost as much as breasts, and sometimes more. Both averaged $1.33 a pound in March, but thigh prices were up 15 percent from a year earlier, while breasts were up only 1 percent. Bone-in leg quarters averaged 53 cents per pound in March, up 26 percent from a year ago.
For decades, producers made their money on the front half of the bird but lost money on the back half, said Bill Roenigk, senior vice president and economist with the Na tional Chicken Council. That began changing in the 1990s as the industry found new markets in Russia, Asia and Latin America. While producers still lose money on dark meat, he said, the difference isn't as great as it once was.
Domestically, chicken companies are becoming more innovative with new products such as chicken sausages, which are mostly dark meat, Roenigk said.
At the same time, they're seeing more sales to Hispanic and Asian immigrants, who have brought their food preferences with them.
While companies wouldn't release figures, supermarkets and suppliers said they're seeing strong growth in dark meat sales.