Photo Gallery | How We Roll food truck


PITTSFIELD -- Saddle up your appetite Sunday for what food truck owner Kathy Lloyd predicts will be a "wicked good time."

Lloyd, with her husband, Gabe Lloyd -- both co-owners of Pittsfield's How We Roll food truck -- is organizing the city's first-ever food truck rodeo, which will circle up and serve tasty dishes from 11 a.m. to 4 p.m. Sunday, at Palace Park, near the corner of North and Fenn streets.

"Last year, when we were learning the food truck ropes, we went to several food truck rallies," said Lloyd, who has been feeding county residents her "comfort food in an eggroll" fare via truck since March 2013. "It's a circling of the wagons, where the food trucks get together. We found it's a lot of fun."

Five trucks, including How We Roll, will park their specialty food trucks in the park for the free community event, which will benefit Moments House in Pittsfield, a facility for Berkshire County residents living with cancer, as well as their families and support systems.

"Once we pay the rodeo bills, all proceeds will go to Moments House," said Lloyd.

Foodies can expect an array of creatively crafted on-the-go dishes, from wood-fired personal pizzas, exotic dishes like elk burgers, to staples like hot dogs, organic salads and paninis. Local brewers Big Elm Brewery and Wandering Star Craft Brewery will also be on tap during the afternoon. Moments House will be on hand with crafty kid activities and face painting, and rodeo patrons can enjoy live music from the Jill Gallagher Band while chowing down.

Aurora Marin, owner of Aurora's Gypsy Café, based out of Brookfield, Conn., is bringing her traveling truck with self-described "eclectic food" to the rodeo, giving Berkshire County residents a chance to try her fresh, organic food inspired by her gypsy culture and the route used during the spice trade.

"I try to follow the spice trade," said Marin, who is 100 percent Romanian gypsy. "I get inspired by these countries' cuisine."

Borrowing dishes and inspiration from Middle Eastern cuisine, as well as North African flavors, Marin prides herself on using fresh, local produce and meats, ranging from elk, venison and wild boar -- and everything is made from scratch, she said.

Food truck rodeo attendees will be surprised by not only her café's cuisine, but also the truck's appearance, also inspired by her gypsy culture.

"You get the whole experience when you come to my truck," Marin said with a laugh.

For Lloyd and the How We Roll team, their food is best described as "from farm to egg roll," with rolls starting at $3.

"Everybody can afford to come and grab a bite and a beer," she said.

When asked what it is about food trucks that makes them so appealing to the hungry masses, Lloyd said it's about community.

"We're literally on the street," she said of the food truck movement. "It's very for the people, by the people, kind of movement. ... I feel like we're all in this together and that's exciting."

Marin, whose food is only found at food festivals and community events like this, also will be coming back to Pittsfield with her traveling gypsy caravan for Third Thursdays.

"I'm so grateful for Pittsfield," she said. "There's so much art, culture, support and excitement. ... I hope to give residents the best, freshest, most ‘awesome-ist' food that they can get for their money, while experiencing the atmosphere -- the fun."