NEW YORK (AP) -- Lincoln Center for the Performing Arts has tapped as its new leader a Broadway producer who has helped mount such hits as the Tony Award-winning revival of "Hair" and "Equus" with Daniel Radcliffe.

Jed Bernstein, a former advertising executive who led the trade group Broadway League from 1995-2006, has been named as president Reynold Levy's successor.

Bernstein, 58, who steps down as producing director of the Bucks County Playhouse, will take over managing the Lincoln Center campus, which features such artistic gems as the New York Philharmonic, the Metropolitan Opera and the New York City Ballet, beginning in January 2014.

He will provide support and services for the Lincoln Center complex and its 11 resident organizations, welcoming more than 5 million visitors annually.

"The chance to lead the next phase of Lincoln Center's evolution is a once-in-a-lifetime opportunity," Bernstein said in a statement.


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