NEW YORK -- Snoop Dogg wants you to know that he's tired of hip-hop, is Bob Marley reincarnated and is embracing reggae instead of the culture of guns he once rapped about.
Also, he's got a new name: Snoop Lion.
He said at a news conference in New York that he was "born a gain" during a visit to Ja maica in Feb ruary and is ready to make music that his "kids and grandparents can listen to."
The former gangster rapper is releasing a reggae album called "Reincar nated" in the fall. He said that in Jamaica, he connected with Bob Marley's spirit and is now "Bob Marley reincarnated."
Bob Marley's son Rohan attended the conference and gave Snoop his blessing.
"I feel like I've always been Rastafarian," Snoop said of the spiritual Jamai can movement. While there, he said, he visited a temple, was renamed Snoop Lion and was also given the Ethi o pian name Berhane, meaning "light of the world."
Snoop didn't explain why he was switching from "Dogg" to "Lion," but it's likely a reference to the Lion of Judah, a religious symbol popular in Rastafarian and Ethiopian culture. Later, he played five songs for a small crowd, including one called "No Guns Allowed."