LENOX -- Fashonistas, celebrity-gawkers and the just plain curious will be descending on Eastover Hotel and Resort on Friday evening for the first F.A.M.E. Festival -- a celebration of fashion, art, music and entertainment.
The event was conceived by Brad Batory, 28, a Pittsfield native and 2002 Taconic High School graduate better known in the world of glamour as fashion designer Indashio. His sister, Clara, helped organize the festival, which is being hosted by Eastover's managing partner, Ying Xing Wang.
It's the first in a series of public events designed to woo twentysomethings to the extensively renovated resort that has been a landmark for local residents and visitors since it opened in 1947.
According to Wang, the festival's goal is to attract "hundreds of vacationers, fashionistas, foodies, art aficionados, wine and beer connoisseurs and music lovers."
Indashio told The Eagle on Wednesday that his fashion client list includes Nicky Hilton, Kim Kardashian, Kathy Lee Gifford, Lil' Kim, Vanessa Carlton and Tyra Banks.
Indashio will preside over red carpet arrivals, a fashion show and a VIP after party featuring Jaslene Gonzales, the winner of the CW network's "America's Next Top Model" reality show.
Friday night's Eastover event will be filmed by MTV for a telecast in December, Indashio said.
"I've been so inspired by MTV," he said shortly after his arrival at Eastover for rehearsals.
Asked how he came up with his fashion-world moniker, Indashio said: "I made up the word, I wanted to be exotic and anonymous because I was embarrassed at first, I didn't want anyone to know it was me."
But now, he went on, "it's my alter ego, larger-than-life personality. Like Clark Kent, Indashio is my Superman. Everyone has a little Indashio inside, so I wanted to to let people bring out their inner Indashio, to let it all hang out.
"I love stuff over the top, loud body fashion -- everyone should have that," he added.
As many as 400 people are expected at Eastover, Indashio said. VIP ticket holders are invited to a cocktail reception in the mansion at 7 p.m. All public events are in the Tally Ho Room.
Indashio, who has lived in New York City -- "My favorite place in the world" -- for five years, expects his parents, Michael and Darlene Batory, and his sisters, Clara and Mallory, to attend the bash.
He approached the resort, at 430 East St. in Lenox, with his idea after reading that Wang was in the market for such events to attract a young crowd.
"It was the perfect synergy and combination," he said. "Ying has been so supportive and helpful. She's an avid art collector and it's such a beautiful resort."
The featured musical performer, Alexa, is described by Indashio as "my new ‘It' girl. She'll performing her new hit song, that's super-super cool."
In October 2008, Indashio hosted a fashion show at the Lichtenstein Center for the Arts in Pittsfield after he won VH1's "Glam God" contest. He collected a $100,000 grand prize and showed up in an US Weekly feature.
To win the contest during the finale of the eight-episode series, Indashio and his teammates styled a Hollywood "It" girl for a night on the town.
In March 2006, he had returned to Pittsfield to display a three-year retrospective of his fashion line for about 300 fans at the Crowne Plaza Hotel.
Additional information and tickets are available at www.eastover.com. Tickets are also available at the door.
If you go...
- What: F.A.M.E. Festival, featuring designer and Pittsfield native Indashio (formerly Brad Batory).
- When: Friday, 8 p.m.
- Where: Eastover Hotel and Resort, 430 East St., Lenox.
- How: Tickets ($10 general admission, $50 VIP premium seating) available at the door or online at www.eastover.com.