The 77th annual John S. Watson Christmas Fund will keep its goal at $25,000 again this year with the hopes of providing for needy families in South Berkshire.

Inaugurated as the Community Christ mas Cheer Fund by local newsman John S. Watson in 1936, Watson ran the fund until 1963 when it was re-named in his honor.

In 2012, the fund provided a total of 902 people with food and clothing certificates. These figures continue to rise each year.

Donations to the fund may be made through Berkshire Bank’s South County offices. Checks should be made payable to the Watson Fund.

Those wishing to make donations "in memory of" or "in lieu of Christmas cards" should include their request with the donation check and those wishes will be published in the local newspapers and daily on WSBS radio.

Those requesting clothing or food certificates can apply through Nov. 21 on Tuesdays and Thursdays from 12:30 to 3 p.m. at Children’s Health Program, 442 Stockbridge Road, and Wednesdays from 9 a.m. to noon at St. Peter’s Parish, 16 Russell St.

Bring proof of income eligibility and residency such as a WIC card, MassHealth, four pay stubs, utility bills, letter of utility assistance, SNAP benefits, etc.


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