NORTH ADAMS — The grey skies and wind chill factors of midwinter can make for slow business at Northern Berkshire restaurants.
But North County Eats, now in its third year, hopes to provide local eateries with a burst of business in the coming week.
More than 20 businesses will offer customers special deals from today through Feb. 7 as part of the annual restaurant week, now organized by local radio station WNAW and WUPE-FM.
Participants ranging from Wild Oats Market in Williamstown to Gramercy Bistro in North Adams are enticing customers to leave the warmth of home and enjoy a special meal.
The format of the event is the same as it was the previous two years, but this year the organizers have revamped the website in an effort to make it more user friendly, according to WNAW station manager and event organizer Bob Heck.
"Everyone's thrilled," Heck said. "We're happy to hear that kind of feedback."
In addition to the North County staples, new eateries like Oh, Crepe! on Main Street in North Adams and NoCo Pastaria on State Road will participate for the first time.
This is the station's first year hosting North County Eats, though it has received support from the Williamstown and the North Adams chambers of commerce.
WNAW also ran a successful Berkshire Food Festival in 2015.
"It is our role a little bit [to organize community events]," Heck said of the station. "It's our home and we want Northern Berkshire County to be successful and continue to have these great events and we found a way to do it and make it happen."
Glenn Maloney, the president of the North Adams chamber, said North County Eats is good for local businesses.
"If we run this event right, it drives existing people into new restaurants for the first time and hopefully people from out the area in for the first time," he said.