Editor's note: An earlier version of this article incorrectly listed David Crane as owner of Integrity Graphics. Crane is the chairman and CEO of Excelsior Integrated. His company sold Excelsior Printing and SeedPrint to Integrity Graphics in 2015.
NORTH ADAMS — Though a slightly tighter fit than its iconic former home in the city's West End, Excelsior Printing celebrated the opening of a new office on Marshall Street under new ownership on Thursday.
The two divisions of Excelsior Integrated based in North Adams — Excelsior Printing and Seed-Print — were sold to Integrity Graphics in June 2015, resulting in the loss of more than a dozen jobs from the area.
But five Excelsior employees stayed with Integrity Graphics, based in Connecticut, and four remain in North Adams.
A flagship North Adams manufacturer for more than a century, Excelsior Printing moved its North Adams operations from the former facility on Roberts Drive into a modern space at the Massachusetts Museum of Contemporary Art in November.
"Since Excelsior was a big part of the past in North Adams, I'm hoping Integrity becomes a big part of the future in North Adams," said Joseph E. La Valla, president and CEO of Integrity Graphics.
On Thursday, Mayor Richard Alcombright, Excelsior Integrated owner David Crane and executives from Integrity Graphics held a ribbon-cutting ceremony and welcomed the community into the new office.
"Manufacturing has in many ways become a word of the past, and that's unfortunate, but we're very happy [Integrity has] kept a grand name here in the city of North Adams," Alcombright said.
The new office is largely focused on sales — with physical printing taking place at the Integrity's other locations — and La Valla stressed the importance of a connection with and presence in the community.
The office is also home to a full-time estimator and mail management position. La Valla said he hopes to expand the sales staff and the site could house digital printing in the future.
Excelsior has a rich history in North Adams, starting with its creation by the Roberts family in the late 19th century through its purchase in 1969 by Crane & Co.
Crane, chairman and CEO of Excelsior Integrated, purchased Excelsior Printing from his family's Crane & Co. in 2005. After last year's sale to La Valla, a friend of several years, he remained on as an adviser to Integrity Graphics and the two companies continue to work together.
The Lee-based fulfillment business and Oatmeal Studios Greeting Cards division of Excelsior Integrated were not a part of the sale to Integrity Graphics.
Contact Adam Shanks at 413-496-6376.