WILLIAMSTOWN -- The recently opened Dollar General at 384 Main St. will hold its grand opening at 8 a.m. today.

The event will offer free prizes and deals, according to a press release issued by the company. In addition, the first 50 adult shoppers will receive a $10 Dollar General gift card and the first 200 shoppers will receive a Dollar General tote bag.

The new store is the second the company has opened in Northern Berkshire. Dollar General on Columbia Street in Adams opened in 2012.

"Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a wide assortment of merchandise and great prices on quality products," said Dan Nieser, senior vice president of real estate and store development, in a statement. "We hope our Williamstown customers will enjoy shopping at Dollar General’s new location."

The Tennessee-based chain officially opened the 7,200-square foot store on Dec. 16 in the building owned by Mainwill Associates, LLC. Dees said the store will employ between six to 10 people, depending on the need.

Modifications to the building this year have included a 1,350-square-foot addition on the rear of the building for a warehouse and an increase in the number of parking spaces.

In addition, three storefronts were combined to meet the chain’s needs -- the former Wash and WiFi laundromat, the former Royal Cleaners dry cleaners, and an empty storefront. The two businesses closed in June.

The Subway restaurant is still open.

Dollar General was founded in 1939 and currently operates 10,900 stores in 40 states, according to information from the company.

The first store in Massachusetts opened in April 2012, Dees said, and there are currently eight stores in Massachusetts.

The first store in Vermont opened in 2006, she said, and there are now 20 in the state, including the one on Route 7 in Pownal.

The chain opened 650 new stores in 40 states in 2013.

"We plan to open 700 in 2014," said communications specialist Jaclyn Dees.

Dees said the company takes demographic trends, competitive factors, and traffic patterns into consideration when choosing store locations.

"We know convenience is a major factor in our customers’ shopping decisions as we generally serve customers within a 3- to 5-mile radius, or 10-minute drive," she said.

The Dollar General Literacy Foundation, founded in 1993, supports literacy and continued education for adults. The foundation gives grants to nonprofits organizations and provides individuals with referrals to local resources.