With regard to the "rant" unleashed by Seattle Seahawks defensive back Richard Sherman at the conclusion of the NFC Conference Championship game, I have several comments to offer. First, it was the most boorish, egotistical, bad behavior I have ever witnessed by a professional athlete in my more than 50 years of being an avid sports fan.
Second, that tens of thousands of viewers like myself felt strongly enough about his abhorrent behavior to contact news outlets and media outlets to voice displeasure with his behavior should have signaled to everyone the seriousness of this assault on sportsmanship and civil behavior.
And finally, the dismissive, cynical nature of the reporting on this matter points to a far larger problem for our society.
On Monday morning, CNN reporting on the explosive reaction to Sherman's rant, had a sports reporter laugh it off as "much to do about nothing," while the female anchor intoned "so much for the death of sportsmanship."
Later in the afternoon as the uproar continued to escalate on the Internet, CNN anchor Don Lemon introduced a new segment by referring to the rant as the "best thing on television yesterday."
It is appalling beyond belief the degree to which I have seen the media go to absolve Mr. Sherman of any responsibility he might have as a very highly paid professional athlete, who is no doubt a role model for millions of young fans who viewed his outburst, either live or on millions of hits online.
And perhaps most troubling of all was the final news story I witnessed this week concerning Mr. Sherman and his tirade: In this CNN story they had two marketing professionals discuss how Mr. Sherman could turn his viral rant into millions of dollars with in marketing contracts.
It is a very troubling thought that the worst personal behavior I have ever witnessed, could possibly be viewed as an opportunity to sell product. Everyone should look around, the village is burning.