NORTH ADAMS -- Organizers are aiming to raise $8,250 by May 14 through the online crowdfunding site Kickstarter in an effort to fund a citywide lip dub.
A lip dub is a music video that is shot in one continuous take. Music is played during the filming, during which participants lip sync, and the music is dubbed onto the video once it's completed.
"I think it's a project where we can show the pride we have in North Adams, and where we can really show the love we have for it and really connect with our community, and have something proud of to show others of why were proud," said Stephanie Bosley, program associate for the Northern Berkshire Community Coalition's Neighbors and Unity programs.
The completed video would be posted online and used by the city's tourism office and chamber of commerce for marketing, she added.
A planning committee formed to organize the video and is made up of representatives from the coalition, the North Adams Office of Tourism, Massachusetts College of Liberal Arts, Common Folk Artist Collective and local residents. A short commercial was filmed already and organizers held a fundraising kickoff party recently.
Organizers determined that purchasing rights to popular music would be too expensive, Bosley said. Instead, the committee is inviting local talent to perform an original song at a Battle of the Bands on Saturday, April 26, with the location and time to be determined.
Organizers hope filming will take place on Saturday, Sept. 27, with a rain date of Saturday, Oct. 11. Peter Gentile, who has worked as director of the TV studio at the MCLA and as the production consultant for the Northern Berkshire Community Television, will direct the film.
"We're still in the process of planning what the lip dub will look like," Bosley said. "We want to involve a lot of community landmarks and things that people love around the city."
Funds must be collected by the 60-day cutoff date, Bosley said. Everything raised will be used for the director's time, administrative costs, equipment, props and celebrations for the event.
"One of the great things about Kickstarter is you don't have to donate hundreds of dollars," Bosley said. "You can make a pledge of just $1."
For more information, visit www.kickstarter.com/projects/nalipdub/north-adams-lip-dub or call Bosley at (413) 663-7588, ext 15.
To reach Edward Damon
or (413) 663-3741 ext 224.On Twitter: @BE_EDamon