WILLIAMSTOWN -- Organizers of Summer Sundays hope live music, family activities and art projects will bring locals and tourists to Spring Street through the month of July.

The annual weekly street festival, which kicks off this weekend, will run from 5 to 8 p.m. every Sunday, said Jennifer Civello, executive director of the Williamstown Chamber of Commerce.

The theme for this year's season is art, she said, and attendees will be able to express themselves with a rotating schedule of events every week.

One new idea organizers are excited about is a mobile mural project, she said.

"We'll be working on one of the four panels each week," she explained. "At the end of the fourth week, we'll be putting all four panels together to make one big mural."

Kira Guidon and Sarah Holland from the Progressive Palette will help attendees create the mural. Organizers hope the mural can travel to various locations throughout the town such as the elementary school or library.

IS183 Art School of the Berkshires will once again return to the weekly event to host art projects, Civello said.

Anne Singleton, executive director of the Williamstown Community Chest, said her organization helps sponsors children's activities.

"It's one way we can say thank you to the community for helping us throughout the year," she said. "It's really fun to see kids having a good time and parents chatting with each other."

To mark the 100th anniversary of the Mohawk Trail, attendees will get to learn the history of the famous route and make their own postcard.


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Live entertainment on Sunday will be Blueberry Buckle, Marafanyi LIVE! Interactive Drum, Dance & Song, and a drumming circle by Otha Day.

Attendees looking for something different can bring a mat or towel and participate in free yoga by Tasha Yoga on the Morgan Lawn at the top of Spring Street at 7 p.m.

This marks the second year that Spring Street will remain open for traffic during the events, Civello said. But unlike previous years, the series won't host food or craft vendors.

"We're encouraging people to shop at local stores and check out the restaurants on Spring Street," she said.

Organizers expect businesses to offer special deals throughout the Summer Sunday season, she said. The first deal will be an $11 Mediterranean sampler at Pera Bistro.

Every Summer Sunday will end with "Family Flick Under the Stars," sponsored by Images Cinema. This week's film on the Morgan Lawn, "It's a Hard Day's Night," will begin roughly at 8:15 p.m. Future movies to be shown are "Casablanca" (July 13), "Mary Poppins" (July 20) and "Jurassic Park" (July 28).

Sponsors for the weekly series include MountainOne, Adams Community Bank and the Franklin County CDC.

For more information on Summer Sundays, visit www.williamstownchamber.com or the chamber's Facebook page.

To reach Edward Damon:
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On Twitter: @BE_EDamon