Photo Gallery | Robin's Candy Shop featured in American Express campaign

GREAT BARRINGTON — Anyone hoping to feed their sweet tooth at Robin's Candy Shop on Tuesday may have been surprised to find a locked door and a pair of orange cones.

The store was closed while a New York City-based film crew shot a national commercial about the American Express Corp.'s small business-friendly credit card.

Robin Helfand, whose business sells homemade chocolates and a cornucopia of tempting candies, was one of only three companies out of thousands that were considered for the spot, she said.


"It's fabulous for us," Helfand said. "One of things I'm hoping the crew will do is get some more exterior shots of the rest of Main Street and show some of the other businesses."

Helfand is a big customer of American Express, and the company contacted her more than a year ago about shooting a commercial in her store. She quickly accepted.

A photographer visited the store in March to shoot still photos for the print campaign, she said.

A casting call was made Friday for 15 to 20 extras who would serve as "customers" in the commercial.

Betsy Andrus, executive director of the Southern Berkshire Chamber of Commerce also was on the set for the commercial shoot.

Tuesday, except for the aforementioned caution cones, and an unobtrusive white van, the area around the store was quiet.

An older couple chatted on a nearby bench. People hurried in and out of the coffee shop with beverages. It was pretty much a normal day in town.

"I'm looking forward to seeing the finished product," Helfand said.

Contact Derek Gentile at 413-496-6251.

Alejandro Lalinde makes video Tuesday in Robin’s Candy Shop in Great Barrington for an American Express national commercial about the company’s
Alejandro Lalinde makes video Tuesday in Robin's Candy Shop in Great Barrington for an American Express national commercial about the company's small business-friendly credit card. The shop was one of just three picked for the shoot out of thousands of businesses considered for the commercial. (Ben Garver — The Berkshire Eagle |