Friday May 25, 2012

PITTSFIELD -- Three Pittsfield cultural institutions have formed a ticket program that provides visitors with admission discounts this summer.

Hancock Shaker Village, the Berkshire Museum and Arrowhead, author Herman Melville's home, have established a program whereby those who buy a full-price adult general admission ticket at one venue are eligible for a $3 discount off an adult ticket at the other two.

The One, Two, Three Discount Program begins this weekend, and runs through Columbus Day Weekend, Oct. 6-8.

"I think it will help," said Hancock Shaker Village's operation director, Laura Wolf. "All three sites have varying levels of attendance, so it will encourage people to see all the historic areas and museums in Pittsfield."

This new discount admission program differs from the American Icons joint pass program that includes Hancock Shaker Village, Chesterwood, the Norman Rockwell Museum and The Mount, author Edith Wharton's home. Under that program, visitors who buy tickets to one of those venues receive passes to any of the three others.

Under the One, Two, Three Discount Program, the admission receipt from the first museum serves as the discount coupon for the other two venues. The new program was devised by the Berkshire Museum's new executive director, Van W. Shields.

"I thought the three of us share a common heritage as authentic Berkshire County institutions," Shields said. "We relate to each other historically.


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"It works out to be about a 25 percent discount for us," he added.

The three venues are close to one another. Hancock Shaker Village, located on the Pittsfield-Hancock town line, is five miles from the Berkshire Museum in downtown Pittsfield. Arrowhead, in southeast Pittsfield near the Lenox town line, is three miles from the museum.

"I think it's a great fit," said Betsy Sherman, the executive director of the Berkshire County Historical Society, which is located at Arrowhead.

"Every museum has a somewhat different but common theme," she said.