Adams brainstorming session aims to mine magic of fictional Ilvermorny wizardry school


ADAMS — Come one, come all. Those with ideas about how to create regional tourism and economic magic surrounding the fictional school of witchcraft and wizardry are summoned to a public meeting on Thursday.

The town Economic Development Commission is hosting the 7 p.m. meeting at the Adams Free Library at 92 Park St.

The meeting comes in the wake of June's announcement that Harry Potter author J.K. Rowling has sited a fictitious school, known as "Ilvermorny," atop Mount Greylock as a backdrop for the soon-to-be-released film "Fantastic Beasts and Where to Find Them."

Town Administrator Tony Mazzucco will welcome those attending. Raymond Gargan of ProAdams, Jonathan Butler of 1Berkshire and Michael Case, Western Division director of the state Department of Conservation and Recreation are scheduled to speak as well.

Following the presentation, attendees will break into groups to discuss areas of interest about how best to promote the town and the region using Ilvermorny as a springboard for ideas.

The groups will be asked to create a list of thoughts and ideas and meet again as a whole group to examine the proposals.


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