Advocate to refocus coverage to Williamstown and surrounding area


NORTH ADAMS -- The Advocate has announced the weekly paper is having a homecoming as it shifts back to an emphasis on Williamstown and nearby communities starting in today's issue.

"It was logical to refocus The Advocate," Publisher Peter Lynch said. "I am really excited to be bringing the newspaper back to its roots."

The paper's focus is now Williamstown, followed by neighboring Northern Berkshire communities and Southwestern Vermont. There will still be some content coming from outside that area, and the publication remains centered on arts and entertainment.

"With this change, we will not be abandoning the arts and culture aspects that readers have come to expect from The Advocate," Editor Erik Sokolowski said.

Reflecting the refocus, The Advocate is also mailed directly to homes in Williamstown starting with today's issue. The paper is still available for free at 88 locations throughout Northern Berkshire and Southwestern Vermont.

As part of the new focus, The Advocate now features content partnerships aimed at delivering unique, Williamstown-based reading.

"We want to not only be a forum, but also help to be a catalyst in the community," Lynch said.

To act as a community forum, The Advocate encourages the public to submit press releases, photographs and letters to the editor.

Two weeks before an event, press releases can be sent in the body of an email to or mailed to or dropped off at The Advocate newsroom, 85 Main St., North Adams, 01247. Photographs can be emailed to the editor at, or submitted by visiting, clicking on the photo upload form, then The Advocate banner, and filling out the form and attaching pictures.

The Advocate, the North Adams Transcript, The Berkshire Eagle in Pittsfield, the Bennington (Vt.) Banner and The Manchester (Vt.) Journal are sister papers owned by New England Newspapers Inc.


If you'd like to leave a comment (or a tip or a question) about this story with the editors, please email us. We also welcome letters to the editor for publication; you can do that by filling out our letters form and submitting it to the newsroom.

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