County Fare: Dunkin' ad featuring former Berkshires resident will remain on the shelf


Dunkin' Donuts has no plans to revive its unforgettable "Time to make the doughnuts" television commercials, the memorable campaign that featured Fred the Baker played by a familiar Berkshires face, the late Michael Vale.

Paul Carbone, the CFO for Dunkin' Brands Group Inc., told an industry consumer summit in New York on Tuesday that the company gets asked all the time when it's going to bring back the ad campaign, The Associated Press reports. Carbone said the chain's focus has shifted toward beverages and plans to stand by its "America Runs on Dunkin' " motto, which was launched in 2006.

The "Time to make the doughnuts" ads ran for 15 years until 1997, when Vale announced his retirement, according to the AP.

Vale -- who played the mustachioed, weary baker who got up at 4 a.m. because it was "Time to make the doughnuts" -- died in 2005 at the age of 83.

Vale and his wife had spent their time living in the Berkshires and New York City since the 1980s.

A veteran actor, Vale also had roles on television shows such as "The Cosby Show" and the "Jackie Gleason Show." He appeared in a number of Broadway productions as well as movies.

In 1983, Vale and his wife bought the Apple Tree Inn in Lenox with another couple, but the Vales only stayed in the business for about a year.

Vale was known in the Berkshires as a community activist. He raised money for the local Lions Club of Berkshire County, Fairview Hospital and the Lenox Volunteer Fire Department. Vale made many personal appearances, including on a float for the Pittsfield Fourth of July Parade.

MCLA goes mobile: Massachusetts College of Liberal Arts' Office of Admission has launched a new mobile app to make it easier for prospective students to find out about the college.

Using the app, students can take a campus "tour" of the residence halls, the Campus Center and the Office of Admission, and read short descriptions of each building.

"We are communicating with students using one of the most popular modes of communication for a high school junior or senior -- their iPhone," said Dean of Admissions and Enrollment Management Annette Jeffes. "Our chances of getting their attention and getting our message across will increase by using a tool that they use throughout the day."

Roberta McCulloch-Dews, MCLA's Web communications manager, said, "a personal visit to campus is always best," but now "wherever you are -- at home or with friends -- you're now able to get a sneak peek at MCLA."

McCulloch-Dews called the app "a convenient way to learn more about MCLA. Users not only can get a sense of what each building is about and what it offers, but how it looks. They will know where to go when they come to the campus."

The app also includes a feature called "Around Town," which offers a view of the North Adams area.

In development for the past several months, this application will continue to expand with added features. This month, videos from new MCLA students will be included, and a list of upcoming MCLA events will be added.

To download the app, search for "MCLA Admissions App" at Apple's iOS App Store or on Google Play. Info:

County Fare, a weekly column featuring "tales from throughout the Berkshires," is compiled by Eagle staffers.


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