Digital Dish: Say 'cheese!' with us at Third Thursday


All Hallow's Eve is growing ever closer, and many people are scrambling for their costumes and candies at pop-up Halloween stores. Adults are planning their parties, while kids impatiently wait to nab as much candy as possible while out trick-or-treating.

There's a certain togetherness Halloween brings to a community. Dressing up in something you'd never wear outside of Oct. 31 and forgetting about cavities for a night brings a sense of camaraderie between parents and kids alike.

The Berkshire Eagle is participating in Pittsfield's last Third Thursday, which is Oct. 17 from 5 to 8 p.m. Our features editor, Lindsey Hollenbaugh, and myself will have a booth set up on North Street where we'll be welcoming costumed youngsters to get their photo taken. We'll also be giving away some candy and glowsticks.

Don't worry. There is a digital side to this.

Although the photos won't be done and ready right then and there for parents to take home, we will be posting the photos in a media gallery at There, parents will be able to purchase the photos of their little darlings all decked out and ready for the holiday.

Our photo backdrop will be a door decorated in the spirit of the spooky event, and once a photo has been taken, a piece of candy and a glowstick await.

We will reiterate this Thursday at the booth, but for anyone wondering, these photos will be taken with the permission of a parent or guardian. They will understand the photos will appear on The Berkshire Eagle's website in a photo gallery, where they can then be purchased. The photos will not be used for any other purposes.

OK, now that that's out of the way, I want to let you in on how to really spot us on busy North Street on Thursday. Lindsey and I will be dressed as an ode to New England.

Donning a faux pot, Lindsey will be seen dressed as a lobster, ready to be cooked up. I, of course, will be a bearded lobsterman with full beard and rain boots to boot.

So come visit us during the last Third Thursday of the season, have your kids' photo taken and grab a glowstick. Don't forget to check out how the photo turned out the next day!

The Eagle continues to be interested in future events where we can interact with our readers. We know we're a news source in Berkshire County, but we also want to be a physical presence, too.

We recently held a few engagement workshops with reporters and editors from several regional sister papers. We discussed best practices for the delivery of news online. And we spoke in-depth about community engagement. So we have a few goals to attain in the coming weeks.

From the courts, our reporter will be recapping the week's stories via Tout, our video app that allows us to create 45-second videos of news. He'll give a rundown of what happened during the week, in case you happened to miss anything.

We're also going to be expanding the "Happening Around the Berkshires" widget to encompass more local businesses and organizations while weeding out the tweets that have no context for us. We hope this will help people link up with organizations and quickly learn what they're working on that same day.

The third, but not the last, project we'll be initiating is a once-a-month partnership with local animal shelters. We want to eventually start featuring a pet of the month. This pet will be up for adoption, and we'll write up a story about him or her, telling potential parents all about the animal's history. We'll be fluffing up the story with plenty of photos and videos, too.

In the coming weeks, look for plenty of fun changes on our website. And I'll be sure to keep detailing them right here every Tuesday on B1.


If you'd like to leave a comment (or a tip or a question) about this story with the editors, please email us. We also welcome letters to the editor for publication; you can do that by filling out our letters form and submitting it to the newsroom.

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