Drury's E3 launches clothing line showing its Steeple City pride
Photo Gallery | North Adams clothing line designed by Drury's E3 Academy
NORTH ADAMS -- A new clothing line gives residents another way to show off their Steeple City pride.
Students in the E3 Academy at Drury High School have recently launched NAMApparel, a line of T-shirts and sweatshirts with an original logo.
The business was created as part of the school's competency-based curriculum, counselor Abby Reifsnyder said. E3, which stands for effort, employ-
ability and essential skills and knowledge, is located in the Windsor Mill on Union Street. The program features a non-traditional classroom setup for students at risk of leaving school.
Over the last semester, the eight students analyzed the business district in North Adams and created a business plan together, she said. While doing so, they gained valuable skills in writing, math, critical thinking and the responsible use of social media.
Seniors Amber DiGennaro and Haven Martin both said they previously didn't know much about how businesses worked.
"Figuring out what the logo and slogan was going to be was difficult," Martin said.
"Each piece of the logo is intertwined with the history of the town," senior Richard Bostwick III said. "We have the clocktower at Mass MoCA that they shine the purple light on, we have steeples in the background. ... it was a lot of trial and error, but we finally picked something we liked."
Every article of clothing includes the slogan, "North Adams: Find it, love it."
Students got the chance to show off the new shirts at a press event last week that doubled as a rally in support of former North Adams Regional Hospital employees.
"After the hospital announced it was closing, there was low morale," senior Austin LaBlue said.
"We wanted to show that even in a low point, there are people that still care," Bostwick said.
The eight students, joined by Mayor Richard J. Alcombright, Reifsnyder and teachers Cathleen King and Brandon Botto, then walked through the downtown together to symbolize their support for the former hospital employees.
Reifsnyder said the clothing line is one of three projects students will complete this year. They cleared a quarter-mile hiking trail off of Willow Dell in the fall, she said, and this spring, they will learn about local food initiatives.
The clothing is available now at Berkshire Emporium & Antiques at 59 Main St. and prices range from $15 to $19 for a T-shirt and $25 and $34 for a sweatshirt depending on size and color. For more information email email@example.com or visit www.Facebook.com/NAMApparelbye3.
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