Harry Potter: New J.K. Rowling tale puts a spell on Big Y Market

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Photo Gallery | Adams Big Y celebrates latest Harry Potter book release

Related | Magic on Mount Greylock: 'Harry Potter and the Cursed Child' book release celebrated

Photo Gallery | Mount Greylock, home of Ilvermorny School of Witchcraft and Wizardry

ADAMS — Big Y supermarket employees went whole Hogwarts during a July 31 "Harry Potter and the Cursed Child Parts I and II" book release party. The final installment of the Potter saga was released at 12:01 a.m..

From the "golden snitches" gold foil-wrapped snacks to a "Have you seen this wizard" photo booth picture frame, the store atmosphere was in full Potterverse mode.

"We wanted to make it special," said Virginia Casey, store customer relations manager at the 1 Myrtle St. location.

Christopher Wol, 8, of Pownal, arrived promptly at the 10 a.m. event kickoff. With his own eyeglasses, golden-brown hair and wizard's cape draped across his shoulder, Christopher looked as wizardly as Potter himself.

"I really do like wizards," he said. "And Harry Potter is my favorite. I never knew magic until I saw the movies."

Olive Mastro, 18 months old of Adams, captivated those around her with her owl cape and her masterful wand-workings. The magic must have been real; every person Olive directed the wand toward broke out in a smile.

The idea was to tie the book release to a June announcement that Harry Potter series author J.K. Rowling sited a fictitious school of magic, the "Ilvermorny School of Witchcraft and Wizardry," atop Mount Greylock. The 17th century school is referenced in the film "Fantastic Beasts and Where to Find Them."

"The kids are having a ball and I am so pleased with the turnout," said David Smith, store director.

Several people clutched one of the 30 book copies available as they tasted "snake sandwiches" or "herbology bites." Store employee Kaylea Nocher painted "scars" on little faces while Carleigh Oparowksi took pictures at the photo booth. Store worker Judy Williams passed out snacks from a large tray.

"This is my childhood," said Kayla Johnson. "I remember my dad taking me to see a Harry Potter premiere when i was 7 years old. I used to hate reading but Harry Potter was the first book i ever read and I've been a reading fanatic ever since."

Noah Adelson, 11, and his 6-year-old sister Lily are in town visiting family. The St. Petersburg, Fla. residents said they were happy to find a Potter event.

"I have been compared to (Potter character) Ravenclaw," Noah said. "I like Hermione's attitude toward books. I really like Fred and George Weasley, the twins (twin wizards)."

Noah said that he's read the books and watched the movies and prefers the books.

"They take scenes out of the movies," he said.

The 3 Broomsticks Inn is a favorite of Lily Adelson.

"The 3 Broomsticks is a bar and they have butterbeer and magic water," she said. "I think butterbeer is the best."

Casey was busy concocting her butterbeer blend with ice cream, butterscotch topping and cream soda. James Varellas, 8, of Adams, sipped some from his glass.

"I love it," he declared.

His mother April Varellas confessed that she also makes butter beer but uses two recipes, one for the youngsters and one for herself.

"I love it too, especially the one for me," she said. "That one has whiskey in it."


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