In Brief


Pittsfield: BMC joins Get With the Guidelines

Berkshire Medical Center has joined the American Heart Association/American Stroke Association’s Get With the Guidelines-AFIB. The initiative is a quality improvement program created to help hospital teams consistently provide the latest guideline-based treatment for patients with atrial fibrillation. As a GWTG-AFIB participating hospital, BMC is developing a comprehensive system for providing rapid diagnosis and treatment of AF patients that includes appropriate use of safe anticoagulants to prevent stroke and heart-rate controlling medications to prevent heart failure.

BMC is also increasing its efforts to identify those patients who have AF, using GWTG-AFIB protocols for treatment, monitoring tools and patient education. Through GWTG-AFIB, the American Heart Association/American Stroke Association provides BMC training in the program’s patient management tool and the opportunity to track performance against the guidelines and national benchmarks.

Pittsfield: Berkshire Bank wins Telly Award

Berkshire Bank has been named a bronze winner in the 35th annual Telly Awards competition, which honors local, regional and cable television commercials and programs; video and film productions; and online commercials, video and films. Berkshire was honored for its piece, "Life is Exciting. Let Us Help," which included 30- and 60-second animated spots that were developed by the bank. The spot was broadcast through New England and New York in support of Berkshire Bank’s Life is Exciting campaign in which the institution targeted consumers to assist them find and fund their exciting moments. Telly Award winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.


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