Mass MoCA gears up for The National concert Saturday
This story has been modified to correct information about the Hawthorne Valley Association.
NORTH ADAMS >> It's a summer off for Wilco's Solid Sound Festival, but The National is ensuring that thousands of music fans still flood the Massachusetts Museum of Contemporary Arts campus on Saturday.
The concert, which kicks off at 7 p.m., is expected to be the largest single-day show in the museum's history. It will rival the bustling Saturdays during past Solid Sound Festivals, according to the museum.
The National, an indie rock band, has amassed thousands of hardcore fans that will travel great distances to see them perform live. The band has released six studio albums since it formed in Ohio in 1999.
"Their fanbase is exceptionally devoted, but also they are completists so they want to be a part of everything the band touches, with good reason," said Jodi Joseph, the museum's director of communications. "It's a band we've long wanted to bring to North Adams."
The Mass MoCA concert is the band's only headlining show in the Northeast this summer. It will benefit the Hawthorne Valley Association and Mass MoCA. Based in Ghent, N.Y., the Hawthorne Valley Association includes the Hawthorne Valley Waldorf School and Hawthorne Valley Farm. According to its website, the nonprofit "seeks to promote social and cultural renewal through the integration of education, agriculture and the arts."
The band is known for tying its concerts to social causes, including a recent concert in Ohio for Syrian youth refugees.
On Saturday, there will also be a silent auction during which the band will be offering up some gear, including a vinyl box set of 2013 album "Trouble Will Find Me," from 11 a.m. to 4:30 p.m.
Museum officials are stressing that the galleries are open all day until 6 p.m., and adults with a concert ticket will receive half off the price of admission June 10-12. Increased traffic in the city will be unavoidable, but the museum hopes to entice concertgoers to come throughout the day and not just arrive in time for the concert.
Icelandic Artist Ragnar Kjartansson's six-hour documentary "A Lot of Sorrow," which features the band playing the same three-minute song in concert for six consecutive hours, will be screening at the museum throughout the day.
Concertgoers are encouraged to get to Mass MoCA early. They're allowed to bring lawn chairs but no alcohol is allowed.
Food and beverage will be available at the site, including Bright Ideas Brewing, Lickety Split, Gunther's Sausage Wagon, Ahli Baba's Kabob Shop, Spice Root, Mach's Wood-Fired Pizza, Desperados, The Farm Concessions, and BeesAndThankYou.
Contact Adam Shanks 413-496-6376.
If you go ...
What: The National in concert, a benefit for the Hawthorne Valley Association and Mass MoCA
When: 7 p.m. Saturday, gates open at 5 p.m.
Where: Joe's Field, Mass MoCA, North Adams
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