New Pittsfield store to focus on mountain biking
PITTSFIELD -- A new bicycle and accessory store rolled into the city this week.
Berkshire Bike and Board, a 3,000-square-foot outdoor sporting goods store, opened Wednesday at 502C East St. It is the second Berkshire Bike and Board store -- one opened in Great Barrington in 1995.
Just in time for outdoor activities, the new Pittsfield store will gear its inventory toward the city's growing mountain bike scene.
"There's a lot more mountain biking in Pittsfield, so we'll cater to the mountain bikers," said Dave Clark, the co-owner of store. "Pittsfield has some of the best mountain bike trails in the Northeast and in Massachusetts."
The new store will host a grand opening ceremony on Saturday, co-sponsored by Giant Bicycles, a partner company. Beginning at 10 a.m., the daylong festivities will include raffles, races, a flat tire- changing clinic and an appearance by record-breaking bicyclist Jeff Lenosky.
The new store is smaller than the Great Barrington store. Though heavily geared toward mountain bikers, the Pittsfield location also has a mix of boards and accessories, including helmets and clothes.
The Pittsfield store occupies the former space of Greylock Outdoors, a short-lived outdoor sporting goods store. The owners of Berkshire Bike and Board had been eyeing a Pittsfield location for a couple of years, they said.
"We didn't want to open up on North Street because there were too many limitations in terms of parking and visibility," said Steffen Root, the other co-owner. "The size here is right, the rent is right, and it's in a good location."
In a few weeks, Berkshire Bike and Board will start hosting mountain bike rides every Monday at the Pittsfield State Forest, and possibly road rides every Tuesday as well, Clark said. Similar get-togethers are hosted in Great Barrington.
In the few days since opening, the new store has seen steady traffic, mostly Pittsfield cyclists just stopping in to see what the new location has to offer, Clark said.
Scott Reim, a customer, was just hanging out behind the desk, surfing the Internet on his laptop. He bought a bike from the Great Barrington store three years ago.
"They're professional, solid and a fun group of bikers," Reim said.
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