Otto's Breakfast & Deli shop expanding into Pittsfield
Restaurateurs opening eatery off Park Square
Berkshire Eagle Staff
PITTSFIELD - Restaurateurs Paul and Dawn Face are looking to replicate their success in Lee along Park Square.
Early next month, the city couple plan to open a second Otto’s Breakfast & Deli shop at the corner of Wendell Avenue Extension and East Street in the space most recently occupied by Nook and Cranny.
The Faces want the eatery to mimic the Otto’s they opened three years ago on Main Street in Lee, offering breakfast all day and lunch seven days a week. The location will also be similar in size, accommodating about 38 people and employing 6-to-8 full-and part-time workers. Dawn Face, who manages the Lee Otto’s, will initially oversee the Pittsfield one.
"The hard part has been working to make it the same as here," said Paul Face, in an interview at the Lee location. "I want the omelets and sandwiches served the same in both places."
In addition, the Faces are investing $50,000 to ensure a duplicate Otto’s. It’s about half the start up cost of the original, thanks, in part, to the previous tenants’ renovation of the Park Square storefront.
"The equipment is brand new, so most of the work is cosmetic and installing a computer system that matches the one [in Lee]," said Paul face
The original Otto’s opened in early spring, 2011 and became an instant hit with locals and tourists, often packed on weekends year-round. Otto’s patrons can choose from the breakfast menu at any time, with lunch featuring with New York-style deli sandwiches, soups, salads and daily specials.
The first Otto’s has mirrored the success the Faces have had with the Salmon Run Fish House in downtown Lee.
Since opening in November 1999, Salmon Run has cultivated a large customer base as it’s one of the few true seafood restaurants in the Berkshires. Six years ago, the owners spent $150,000 remodeling the 85-seat dining area, once the location of the legendary and very popular Rossi’s restaurant.
While confident Otto’s will do well in downtown Pittsfield -- especially appealing to the weekday work crowd -- the Faces aren’t taking past success for granted.
"The menu is the same, we know how the system will work, but you’re still a bit nervous going in," said Dawn Face.
Her husband added, "I get more nervous about expanding into Pittsfield because we have a reputation to live up to."
Loyal, hard-working chef’s, cooks, wait staff and others at both Salmon Run and Otto’s are another reason the Faces feel comfortable expanding their restaurant holdings.
"We have amazing help," noted Dawn face. "We have very good employees."
The Faces point out their children approaching adulthood, also affords them to devote more time to the family business.
"We work a lot, but we enjoy what we do," said Paul Face.
Otto’s Breakfast & Deli in Pittsfield, as in Lee, will be open Monday-Friday from 6:30 a.m. to 2:30 p.m.; Saturday from 7a.m to 2:30 p.m. and Sunday from 7 a.m. to 12:30 p.m., for breakfast only.
For more information, go online at www.ottosbreakfastanddeli.com.
To reach Dick Lindsay:
or (413) 496-6233
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