'Sticker Shock' campaign returns to curb underage drinking


PITTSFIELD — A group of teens started the holidays with an important message: While adults may think they need alcohol to make the season bright, it's still illegal to give alcohol to people under the age of 21.

Just before Thanksgiving, members of the Herberg Middle School Above the Influence group, the Pittsfield High School SADD chapter, and the Pittsfield Prevention Partnership worked with local businesses to run a "Sticker Shock" campaign. The students placed stickers on packaging reminding patrons to monitor who has access to the drinks.

Participating city businesses included West Street Wine & Spirits, A-Mart on North Street, Costanzo's Package & Variety on Onota Street, Berkshire Wine & Liquor on Tyler Street, and Liquors Inc. on Dalton Avenue.

Eighth-graders from the Above the Influence Group included: Makai Jones, Benjamin Brooks, Madison Muzzy, Marie Butler, Norah Miller, Loren Benoit and Lauren Tremelt, as well as adult group coordinators Tracy DeLuce and Kyle Betters.

PHS participants included seniors Jaime McMahon and Teagan Lyon, and juniors Peyton Steinman and Erin Murphy.

Said DeLuce, "This is the time of year when college kids are home and parents and others are having parties and access is easier, which means kids are more at risk."


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