Television: NBC renews iHeart show
LOS ANGELES -- The iHeartRadio Music Awards stole NBC’s heart, with the network announcing that it would pick up the show for 2015.
Ratings may have been soft -- 5.4 million viewers -- but the inaugural telecast delivered some star power worth noting.
Pitbull, Ariana Grande, Shakira, Kendrick Lamar, Blake Shelton and Pharrell Williams were among the night’s performers, and awards were handed to most of the performers, as well as Avicii and Rihanna, who was the night’s big winner with four honors.
Touted by radio conglomerate Clear Channel, the show was its entry in an already crowded market of telecasts vying to be the viral, fun alternative to the prestigious Grammys.
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