Weak Series fuels Fox in weekly TV ratings

Thursday November 1, 2012

Associated Press

LOS ANGELES -- Fox’s competitors didn’t have a sporting chance against its post-season baseball broadcasts even though San Francisco’s sweep earned a record-low World Series rating.

The Giants’ four-game victory over the Detroit Tigers was enough to put Fox atop last week’s ratings, according to Nielsen Co. figures. CBS was close behind on the strength of its regular programming, including top-rated series "NCIS."

The fall classic averaged 12.7 million viewers, the smallest audience since Nielsen began measuring with People Meters in 1987.

"It’s important for us to remain focused on the series relative to today’s competitive environment rather than bygone years," Fox Sports Media Group executive Michael Mulvihill said, noting the contest remained a strong performer.

Baseball cost NBC the chance to extend its four-week grip on the 18-to-49-year-old demographic. But the resurgent network, bolstered by "The Voice" and Sunday Night Football, remained the front-runner among the advertiser-favored age group for the season to date.

The ratings out next week will reflect TV schedules disrupted by the superstorm and its aftermath.

Fox averaged 10.69 million weekly viewers in prime time, while CBS had 10.15 million. ABC had 7.6 million and NBC had 7.05 million.

Nielsen’s top prime-time programs for Oct. 22-28 (viewership in millions):

1. NFL Post-Game (New York at Dallas) (Fox), 21.1.

2. "NCIS" (CBS), 17.8.

3. NFL Sunday Night Football (New Orleans at Denver) (NBC), 17.7.

4. "The OT" (Fox), 17.

5. "NCIS: LA" (CBS), 16.5.

6. "Big Bang Theory" (CBS), 15.8.

7. World Series (Sunday) (Fox), 15.5.

8. World Series (Sunday pre-game) Fox, 15.1.

9. "Person of Interest" (CBS), 14.

10. "Dancing With the Stars" (ABC), 13.3.

11. NFL Sunday Night Football Pre-Kick (NBC), 12.96.

12. "Two and a Half Men" (CBS), 12.94.

13. "Dancing With the Stars (Tuesday)" (ABC), 12.9.

14. "Modern Family" (ABC), 12.5.

15. World Series (Thursday) (Fox), 12.3.

16. World Series (Wednesday) (Fox), 12.2.

17. "The Voice" (Monday) (NBC), 12.

18. "Criminal Minds" (CBS), 11.6.

19. "The Voice" (Tuesday) (NBC), 11.2.

20. "60 Minutes" (CBS), 11.1.


NBC’s midseason plans

LOS ANGELES -- NBC is making room for "Community" on its midseason schedule, along with a new comedy set in the White House and a dating series produced by former "Desperate Housewives" star Eva Longoria.

"Community," which saw its return delayed this season, will air at 8 p.m. Thursdays starting Feb. 7, followed by "Parks and Recreation," which moves to a new 8:30 p.m. time slot starting Jan. 17.

The sitcom "1600 Penn," starring Bill Pullman, Jenna Elfman and Josh Gad as the first family, will debut at 9:30 p.m. on Thursday, Jan. 10.

Longoria’s "Ready for Love," billed as an "innovative and dramatic" relationship show, begins at 8 p.m. Sunday, March 31.

"Deception," a new murder mystery series starring Meagan Good, Victor Garber and Tate Donovan, will air at 10 p.m. Monday, Jan. 7. "Revolution," which goes on hiatus after November, will return at 10 p.m. Monday, March 25.

Also on NBC’s 2013 schedule: "Betty White’s Off Their Rockers," Jan. 8; "The Biggest Loser," Jan. 6; "Smash," Feb. 5; "The Celebrity Apprentice," March 3; and "The Voice," March 25.


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