Weekend Box Office: Man in iron prevails
LOS ANGELES -- Iron Man reigns as the standard-bearer of Hollywood superheroes with a $175.3 million domestic opening weekend for his latest sequel and an overseas haul of a half-billion dollars in less than two weeks.
"Iron Man 3" has raced to a worldwide total of $680.1 million. That includes $175.9 million in its second weekend overseas, where the film has rung up $504.8 million so far.
No other solo superhero -- not even Batman or Spider-Man -- has managed this kind of business.
Yet the future of Marvel Studios' flagship franchise is in the hands of a mortal man with no metal armor, gadgets or special powers, other than his ability to rebound from Hollywood pariah to hottest star on the planet.
"Iron Man 3" hints that Robert Downey Jr.'s Tony Stark might hang up his high-tech suits and live a normal life from now on. As the centerpiece behind not only the "Iron Man" flicks but also Marvel's superhero ensemble "The Avengers," Downey seems crucial to this comic-book world.
Could Disney's Marvel Studios conjure anywhere near the same magic if it relaunched "Iron Man" with another actor? Without Downey, would the upcoming "Avengers" sequel have quite the same appeal as last year's record-grossing first installment?
"Your guess is as good as mine," said Dave Hollis, head of distribution for Disney. "Marvel has found a way to tell interesting stories with a variety of characters over time, and it will continue to do so."
"Iron Man 3" had the second-biggest domestic debut ever, behind the $207.4 million start over the same weekend last year for "The Avengers," which teamed Downey's Stark with other Marvel Comics heroes. The new sequel surpassed the $169.2 million opening for 2011's "Harry Potter" finale, the previous second-place debut.
In just nine days, the film shot past the $312 million international total for "Iron Man 2" in its entire theatrical run.
The film also opened higher than last year's Batman finale "The Dark Knight Rises" ($160.9 million) and the biggest of the Spider-Man movies ($151.1 million for "Spider-Man 3").
"I honestly don't know how you can go on with that character without Downey," said Paul Dergarabedian, an analyst with box-office tracker Hollywood.com. "I think he's as important to this franchise and to Marvel as any actor is to any character."
"Iron Man 3" did four times the domestic business of every other movie out there; the combined total of all other releases was $43.7 million, according to Hollywood.com.
While it was a huge weekend for Marvel and Disney, the overall industry continued to slump, thanks to the record start for "The Avengers" over the same weekend a year ago. Domestic revenues this weekend totaled $219 million, down 15 percent from the $258.1 million during that "Avengers" weekend last year.
TALK TO US
If you'd like to leave a comment (or a tip or a question) about this story with the editors, please email us. We also welcome letters to the editor for publication; you can do that by filling out our letters form and submitting it to the newsroom.