WILLIAMSTOWN — Sweet Hospitality Group, Broadway's premier concessionaire and caterer, has begun operating the lobby bar at the Williamstown Theatre Festival. The firm will also provide bar and table service at the festival's Late-Night Cabaret and Hot Spot performances.

The custom curated bar menu features locally sourced products from many Williamstown-area purveyors including Berkshire Mountain Distilleries and Berkshire Brewing Company, and a selection of handmade confections and baked goods from Good Night Kitchen. An artisanal cheese board from Spring Street Market and Cafe and a traditional lobster roll from Taconic Golf Club are also available.

Sweet Hospitality Group was started in 1986 when founder and president Julie Rose began providing food and beverage service at Lincoln Center Theater's Mitzi E. Newhouse Theater.