Watching a video of Evan Pinsonnault and his wife, Rebecca, traveling around Berkshire County is about more than just sightseeing. It's a marketing opportunity.
The video is part of BuzzFeed's new video series, "Bring Me: Home," which builds marketing and product placement around BuzzFeed's travel content called "Bring Me." The Pinsonnault video is the third video in the series that features spouses showing their hometowns to their partners, but the Bring Me travel video catalog is extensive.
BuzzFeed is one of the world's leading independent digital media companies. Its Bring Me Channel provides content locations and experiences around the world. Recent examples include "16 of the Absolute Most Decadent Hotel Breakfasts in the World," "9 Edgar Allen Poe Sites You'd Be Remiss to Miss," and "Prince Edward Island Gets the Best of All Four Seasons."
"Bring Me has revolutionized travel content consumption by listening to our audiences' desire to experience new things and travel to unique destinations," said Rich Reid, BuzzFeed's vice president of global content and the general manager of Bring Me!. "With those key insights, we've evolved Bring Me! content to actually help our audience makes plans and take action."
When Bring Me began two years ago, it was focused on creating what is known as "accessible" video content. Founded on Facebook, it first appeared on the back of short videos.
But in 2018, BuzzFeed rebranded its Bring Me sub-brand to feature all of the platform's traveling content. BuzzFeed claims that its travel content reaches 195 million people a month, according to TheDrum.com.
In the first 18 months of operation, Bring Me accumulated 2 billion views across its website and Facebook. Reid told The Drum last year that kind of traffic showed that BuzzFeed's reach and "audience-first approach" has a "proven track record of launching successful media brands."
He said Bring Me was formed based on research that claimed 99 percent of travelers use digital devices when researching travel and that 70 percent of millennials were more interested in spending money on experiences than possessions.