PITTSFIELD — A company with a Pittsfield office that provides video ad content for social media platforms has added TikTok to its client list.

VidMob has become TikTok's new creative partner, according to James Kupernik, the firm's solutions architect. VidMob will provide the same services for TikTok that it does for a client list that includes Facebook, Snapchat, Instagram, Twitter, Pinterest, Google/YouTube and LinkedIn.

The company's engineering department is located in the Crawford Square building on North Street in Pittsfield. VidMob recently hired seven local employees and now has 30 workers based in Pittsfield.

Kupernik said VidMob's relationships with other social media platforms provided a good fit for TikTok, which launched in 2016 and has been one of the fastest-growing nongaming apps.

"We have the name recognition with that kind of space as a partner who has been able to quickly produce content for all of these platforms," Kupernik said.

VidMob's platform is known as the Agile Creative Studio. The technology helps marketing departments produce digital video advertising content.

In a statement, TikTok cited VidMob's access to a network trained on the best practices and nuances of social media advertising.

VidMob, based in New York City, began five years ago to provide a marketplace of video editors, before switching to creating video ad content for social media platforms.

In June 2019, VidMob closed on $25 million in a second round of financing, which brought the total amount of capital the firm had raised to $45 million.

VidMob is one of the Berkshire Innovation Center's partner organizations. The company serves the BIC in an advisory role, helping with program development, Kupernik said.

Kupernik, originally from Lee, said the company is invested in the Berkshires.

"The BIC was one of those entities promoting Pittsfield as a technology hub in the state, so, we wanted to help with the programming at the BIC as well as with software and engineering," he said.

Tony Dobrowolski can be reached at tdobrowolski@berkshireeagle.com or 413-281-2755.