PITTSFIELD — Berkshire County, it’s time to get on the road to health and wellness.
On Monday, The Berkshire Eagle is launching Health & Wellness: Mind, Body and Soul, a multiplatform, multipage special section that will appear at berkshireeagle.com and in the e-edition, with new monthly installments arriving on the last Monday of each month. The section will run in print the day after and will have a companion page in The Shopper’s Guide.
Our Health & Wellness section, sponsored by the Berkshire Food Co-op, Wild Oats, Berkshire Bike and Board, Greylock Audiology, Berkshire Roots and the city of Pittsfield, is designed to keep you feeling your best. It will contain news and information about trends in self care, exercise, nutrition, mental health and much more.
Health & Wellness: Mind, Body and Soul is stepping in for The Eagle’s former Health Expo, canceled this year because of the coronavirus pandemic.
“Just like the expo, our monthly Health & Wellness pullout will educate people of the wonderful resources and services available to everyone in the community, and to showcase local businesses in a wide variety of health-related categories,” says Kate Teutsch, regional director for advertising services for The Eagle.
Last year’s expo was a busy affair, with more than 40 tables and vendors, and close to 500 Berkshirites in attendance. Berkshire Health Systems offered seminars on a range of topics.
For readers, this year’s Health & Wellness section will offer helpful tips and ideas to keep your pandemic life headed in the right direction, says Noah Hoffenberg, Eagle sponsored content editor. And unlike a single event such as the expo, the Health & Wellness section will go for the whole year, giving the community a steady, informed line of health content that you can’t find elsewhere and supported by community experts.
“With the COVID-19 outbreak, so much is out of our control. One thing we can work on, though, is how we feel in mind, body and spirit. With the help of our sponsors, we’ll take a closer look on how to stay well when it truly matters most,” he says.
For regional businesses with health and wellness offerings, being in The Eagle means landing in delivery boxes and on screens for an audience that’s eager to stay healthy and vibrant now and for years to come.
“The Berkshire Eagle’s Health and Wellness section is one of the most effective ways to reach a local audience who is in tune and interested with all things health related,” says Jordan Brechenser, vice president of The Eagle and New England Newspapers Inc.
Who reads The Eagle? Three million-plus people viewed our pages 15 million times in 2020, to round it out. From print readership to online viewers and across our social media outlets, “no one casts a larger net around an engaged audience as we do,” Brechenser says.
For more information on sponsorship and advertising opportunities, contact your Eagle media sales consultant at 413-496-6324.